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You may have seen or heard of the topic SEO or Search Engine Optimization. It has been a very important factor when trying to increase traffic or improve the quality of traffic coming to your website. Search engine optimization has become a tactic used for many years and strategies are always changing. Search engines like Google, Bing, Yahoo, and many others constantly change to create better search results for the user. But how does Google and other search engines improve the quality of search results for our end users? The short answer is that they improve and change their algorithms.

Some people may not look at this as an important factor, but when it comes to providing a true customized website for a client, the expectations should be that the website be built 100% custom. Not only does a client receive a custom design that is user-friendly for the front-end where users are navigating, but creating a customized experience for the back-end where clients are often making content changes and updates should not be left out. Creating a custom login screen is just the beginning.

Making sure your website is optimized for smooth and fast performance is critical in Google’s eyes. And not only in Google’s eyes, but for your potential customers as well. Several different factors determine how well your website is optimized, like total number of requests, compressed and resized images, file sizes, minimizing redirects, leveraging browser caching, and much more.

Alright, let’s be honest. This is a request that we developers and designers always receive from our clients. It doesn’t sound like such a harsh request does it? Of course not! But there are reasons for why logos may seem to be small and why it is perfectly okay.