Search Engine Optimization
Search engine optimization(SEO) is about optimizing your website in various ways to better help your search ranking, as well as your overall traffic to the site. SEO is about targeting and creating a strategy over a period of time more than actual execution. Different ways of optimizing your website may include keyword targeting, content creation, blog posting, optimizing site performance, and even more.
Search Engine Marketing
Search engine marketing(SEM) is about having a budget or spend allocated towards a campaign that runs on Google’s ad network. With this strategy, you can quickly get your ad in front of thousands of potential customers.